Building the
One Mighty Mill Brand
One Mighty Mill is on a mission to make wheat you can eat. By partnering with local farmers and stone milling flour daily, they are transforming local food systems. Their aim is to disrupt the way that you think about fresh-milled organic wheat – it's benefit not only to your health but to the sustainable farming community as a whole. With simple & clean ingredients, One Mighty Mill means enjoying real flour again. MCD was hired to bring their products and brand to life - from packaging, web design, signage, and anthem videos.
ROLE
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Branding Elements
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Packaging
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Web Design
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Social Media
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Environmental Signage
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Print Collateral
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Video / Photography
Color Palette and Typography
Iconography and Illustrations
Moodboarding and Design Explorations
Sticker Designs
Packaging
In approaching the design for One Mighty Mill's packaging, we explored many different options. The packaging needed to stand out in the space and be memorable on the shelves, and it also needed to tell the story of the company mission to bring back wheat you can eat. We wanted to stay true to the organic nature of the product, by incorporating an illustrative style and distressed type inspired by silk screen printing.
Web Design
The One Mighty Mill website needed to bring all of the brand elements together while also telling the story of the journey of the fresh-milled wheat – from the local farms growing the wheat to the fresh products and their benefit to your health.
Social
Engaging content and a video series was created to coincide with the launch of the brand and keep the conversation flowing on different social platforms.
Launch Video
An anthem video was shot and edited by MCD to tell the story and the inspiration behind the company's vision and the launch of the brand to the world. Bringing together the full wheat journey – from the farm in Linneus, Maine where the wheat is harvested to the first stone mill being built in Lynn, MA where the wheat is processed and used to create One Mighty Mill products.
